Straight Up

Straight Up is a gender neutral skincare brand that aims to simplify the complicated world of skincare. Straightforward, no BS skincare, the identity reflects this concept. By using the colon, an element that literally defines a word, Straight Up is redefining skincare.

Other Projects

Meraki
V-Licious
Fresh Source
Shofha
Mishyaki
Anónima
Farm House
Partment
Abi's
Right Brain / Left Brain