Masry
At Masry, we take great pride in unveiling Egypt's finest through our modern Egyptian grocer concept, which will be featured in all tourist locations across Egypt, as well as in airports. Our commitment lies in sourcing the highest-quality ingredients and craftsmanship from farms and producers throughout the country to showcase Egypt's finest products, while also providing opportunities for the best farmers and producers. Drawing inspiration from the rich heritage of Egypt, we embarked on a journey to create a unique identity for Masry, infusing it with a modern twist. Guided by our passion for preserving tradition while embracing innovation, we crafted a captivating lockup design that adorns all our packaging. To further amplify the essence of Egypt, we seamlessly integrated Arabic typography into the packaging, allowing the spirit of this ancient land to accompany us wherever we may go. With Masry, we strive to honor our Egyptian roots while presenting them in a fresh and contemporary way.
Agency: Ants & Elephants
