FabMisr - Women In Sports
FabMisr aims to turn women athletes into rising stars, thus introducing a new program, Women in Sports. Supporting women athletes all over Egypt, Wins helps them achieve dreams beyond their imagination. The brand is both feminine and empowering, both inspiring and powerful and both edgy and approachable. The identity is inspired by the existing identity of FabMisr, extracting the icon from it, and developing it into Wins' own icon.
Agency: Kairo
