Fellas
Fellas is an all-day eatery bringing together pizza, pasta, coffee, and matcha under one flavorful roof. Born from the idea that food is better shared, Fellas celebrates comfort, creativity, and character, serving every kind of craving, from the thinkers to the flirts, the sharers to the dreamers. It’s food made for everyday moments that bring people together. The branding captures Fellas’ playful yet refined personality through bold typography, witty taglines, and expressive character archetypes—the “Fellas.” Each fella represents a mood, making the brand feel alive, relatable, and dynamic. The visual identity blends warm Italian inspiration with contemporary flair to create a world of “flavorful moods” where good taste meets good times.
