Shofha
Shofha is a subscription-based video-on-demand platform that provides a diverse range of Arabic movies, TV shows, documentaries, cartoons, and lifestyle videos across the MEA region.The direction represents an uplift of Shofha's initial brand identity. We aimed to elevate the brand's image with a more modern and refined essence while still keeping the original essence of Shofha. This enhancement creates a higher sense of trust between Shotha and its audience, reflecting that Shofha has a wide variety that matches all preferences and ages.
Agency: Ants & Elephants
