Data is currently the largest unregulated commodity in the world. And it is constantly being taken from us every time we use free social media apps like Facebook, YouTube or Instagram. We’re paying for services we love with our own privacy, and corporations are earning billions off of our private information. Your location, email, and even your browser history has a price tag.
The identity is constantly in motion to symbolise how the technology scrambles one's location to keep you anonymous online.
Visuals are composed of a three-part graphic system that uses photography as a human element, typography for thought-provoking communication, and graffiti for rebelliousness.