Bene Gelato

Bene Gelato is an FMCG brand that offers all-natural super-premium gelato made from the most refined natural ingredients for seekers of the finer things in life. Celebrating the pure ingredients and the redefined flavours of Bene Gelato. This identity is based on the colon symbol, visualising and interpreting what it means to experience Bene Gelato. This created ownability and recognisability on the shelf. Bene's unique identity celebrates a bold logo and a vibrant colour system that plays a key role in differentiating flavours.