Bene Gelato
Bene Gelato is an FMCG brand offering all-natural, super-premium gelato crafted from the finest ingredients for those who appreciate life’s finer pleasures. Rooted in purity and elevated flavour experiences, the brand identity revolves around the colon symbol, used as a visual device to express what it means to experience Bene. This distinctive element creates strong shelf ownability and instant recognisability. With a bold logo and a vibrant colour system that differentiates each flavour, Bene celebrates refined taste through a confident and memorable visual language.
Agency: Ants & Elephants
